Adult novelty products are being sold in numerous ways in the recent past, simply through online activities most commonly, through mobile marketing, through fairs and other related events i.e. parties etc. As a result the availability of these products have been increased significantly. One might argue that marketing such products can be unethical for instance which is why they are not being sold publicly in popular cities. At the same time another would say it has become an increasingly demanded product in the present world due to many people understanding and realizing the importance & benefits of using these products like mens sex toys online. Hence this article will be focusing on the different ways these products are presented and communicated to its target market.
Event Marketing Activities
One of the most common methods of selling adult novelty products is through spontaneous marketing activities. In other words it is sold based on instances where customers have come across it by accident. In most of the cases it could be a health concerned exhibition or a fair which takes place in town, or a sex toy party that takes place in town, or even a stream lined promotional activity such as going solo on Valentine’s Day like promotional campaigns as well. However, the success of event promotions are highly dynamic and varied due to the changing cultures of different countries where some customers find it embarrassing to purchase such products in public although they order them personally and secretively.
Online Marketing Activities
Online marketing activities are basically the discounts, buy 1 get 1 free offers and bundle pack offers that are presented to the merchandising sites i.e. eBay, amazon etc. These marketing activities are suitable for more culturally introvert countries like the Asian countries who find it embarrassing to purchase them publically but would have the need of purchasing them. This could be the gateway such customers can be approached and communicated.
Offline Marketing Activities
Offline marketing activities refer all marketing activities that are taking place without the use of the internet. However this category refers to the in store marketing activities done mainly although it can be event marketing activities as well i.e. sex toy party, exhibitions etc. These marketing activities are strictly restricted through cultural barriers like religious views and societal norms etc. However, offline marketing activities for adult novelty products are quite rare to be seen in the present world since the internet and online activities are dominating the world in a rapid pace.
Therefore looking at the above discussion it is evident the online marketing activities such as online adult sex store are much suited rather than offline activities.